saas.group: Acquisition Process
Parent page: saas.group: Entity Overview
Process steps
| Step | What happens | What the founder provides | Duration |
|---|---|---|---|
| Initial meet & greet | The Sell your company page says: “Meet & greet with Nadya Ponomarenko, Head of Origination at saas.group. No data room required. We get to know you, you get to know saas.group.” | Nothing. | 1/2 hour |
| Numbers | The Sell your company page says: “Send us the basics. We calculate retention by cohort, churn, net revenue retention, and customer concentration ourselves, so you don’t have to prepare any of it.” | P&L for the last 3 to 5 years plus TTM, MRR or ARR history, an employee list. | 1 week |
| Indicative offer and LOI | The Sell your company page says: “A written indicative offer covering price, structure, your role, and timeline. Once you’re happy with it, we turn it into an LOI: the same terms, plus exclusivity, indemnification, and governing law.” | A decision, and a meeting with saas.group’s board. | 1–2 weeks |
| Due diligence | Financial, legal, technical, marketing, and HR. | A data room. | 8–10 weeks |
| Signing and closing | The Sell your company page says: “SPA, then closing. We send you a draft SPA 4 to 5 weeks into diligence and negotiate it with you while diligence finishes, including the disclosure schedule, customer contracts, and how we tell your customers and team. Signing and closing happen on the same day.” | Not stated | Same day |
Speed
- Hours until saas.group responds
- 48
- Days to receive an offer
- under 10
- Weeks to close the deal
- 10–13
The founder’s role after the sale
- Stay as CEO: The Sell your company page says: “You stay and run it. You continue as Brand CEO with full P&L ownership, minus the admin, plus central teams and a quarterly board of founders who have done this before.”
- Handover · 3–24 months: The Sell your company page says: “You hand over. Often founders sell to focus on new things. We promote from inside your team or hire an external CEO, and you exit after a defined handover of 3 to 24 months, 6 to 8 months on average. Unlike many buyers, we’re open to a quick handover, even 3 months. Your team keeps working on your product.”
- “Role you choose”: The Sell your company page says: “You step back gradually. You stay involved in a role of your choosing, and hand off the rest.”
saas.group agrees which of these it is before the LOI, not after.
Confidentiality
The Sell your company page says: “Everything you share is reviewed under NDA.”