LONDON, UNITED KINGDOM. May 8th, 2024. announces the acquisition of DeployHQ, the deployment tool which you can use without a PhD in writing config files!

DeployHQ is beloved by thousands of customers worldwide and comes with rich features like zero downtime deployments, automatic deployments, and powerful integrations. DeployHQ was operated by Krystal who decided to sell to in order to focus on their core hosting business. The acquisition marks the start of a partnership between and Krystal. DeployHQ will continue to be hosted on the 100% renewable powered, ultra-fast Katapult hosting platform.

The acquisition of DeployHQ marks’s 19th successful acquisition and our first in the UK.

Simon Blackler, CEO of Krystal, commented, “When looking for a secure new home for DeployHQ, was the obvious choice. It’s been a pleasure to get to know their enthusiastic and knowledgeable team and work on plans for the future of DeployHQ together. We’re also thrilled that DeployHQ will remain hosted on Katapult and look forward to future partnership with”

Facundo Farias, MD – Deployment Tools at, “We had been following DeployHQ for some time so we’re delighted to announce that we’ve joined forces with them. This is going to significantly enhance our deployment tools, making them even more solid and effective. But there’s more! Our partnership with Krystal is another reason to celebrate. This collaboration gives us an excellent chance to enhance our sustainability efforts, driving us towards a greener and more eco-friendly future. We’re so excited about what we can achieve together”

Tobias Schlottke, Co-Founder & CTO at, commented, “Through adding DeployHQ to our portfolio, we’re combining visions for the future. This move allows us to leverage the strengths of both platforms, ensuring that DeployHQ’s product, identity, and values remain intact and receive further investment. We’re excited about this merger because it means more than just business growth—it’s about enriching the ecosystem with robust features and continuous innovation. Our plan is to significantly invest in the development of DeployHQ, enhancing its capabilities while preserving the product & identity that users have come to trust. This strategic decision underscores’s dedication to nurturing and expanding our portfolio with a long-term perspective.” acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level. Founded in 2017 by serial tech entrepreneurs (Tim Schumacher, Ulrich Essmann, and Tobias Schlottke), the company has acquired eighteen companies to date, including Beekast, Crosstalent, Tower, Rewardful, Prerender, Juicer and Seobility. With over 250 team members across 30 countries globally, provides products across Sales & Marketing, HR, Dev Tools, and eCommerce verticals. was advised by London Law Collective (David Farquharson). Krystal was advised by Steele Raymond LLP Solicitors (Zaeem Mughal).

Head of Growth,