saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #4, we are talking with Jason Fried, Co-Founder of 37signals, Basecamp, Hey.com. Jason talks about ONCE.com, a new domain they acquired recently, and the idea behind it. We discuss the pricing of commodity products that founders need to use, and how important it is to give them more options. Jason also shared his opinion about pricing and retention strategies, and they are implemented throughout the suite of products they’re building. We also talked about company culture and why Jason thinks there’s very little you can do about it. “You don’t build it, it just is”. (0:00:08) – once.com Jason Fried discusses radically simplified products, an alternative to subscription-based software, and pricing strategies for different markets. (0:12:17) – Pricing Strategy and Customer Feedback (0:24:35) – Customer Retention Strategies and Insights (0:31:30) – Retention and Communication Strategies (0:41:44) – Understanding Company Culture and Behavior (0:47:44) – Importance of Hiring for Company Culture Subscribe to our channel to be the first to see the interviews that we publish twice a week – 
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