saas.group announces acquisition of Seobility

We are pleased to announce that Seobility is joining the saas.group family. Seobility offers an all-in-one SEO suite that helps small businesses and marketing agencies achieve better rankings. This includes features like a comprehensive SEO site audit, backlink analysis, and link building tools, as well as keyword research, rank tracking, and competitor monitoring.

Seobility was founded in 2011 in Nuremberg by Thomas Gareis, an expert in the field of search engine optimization (SEO). He saw an attractive opportunity to serve SMBs that are looking for ways to optimize their website ranking and thus their web presence, with an affordable and easy to use software solution. Thomas’ expertise enabled Seobility to generate strong top-of-funnel traffic to drive the company’s primarily organic growth. Over time, Seobility’s product has also become a go-to provider for leading SEO agencies and in-house SEO teams in DACH and around the world.

Ulrich Essmann, CPO and co-founder of saas.group, noted: 

We look forward to partnering with Thomas and the Seobility team. I am a big fan of Seobility and have been a user of the product myself for some time. We are very bullish about the SEO segment and Seobility’s offering very well complements our existing portfolio in that space.

Thomas Gareis, the CEO and founder of Seobility, commented:

What started as some handy and small SEO tools, has grown into an All-in-one SEO suite and a well-established brand with more than 400,000 users around the world. I’m so thankful for everyone on the team, who helped to make this happen and accompanied this exciting journey. After several years of bootstrapping this startup, I am very happy that we have found a new home for Seobility, where growth and further development can happen on a new and even more professional level. saas.group brings in a deep experience in SaaS products and services, as well as resources to accelerate growth and the opportunity to let the Seobility team focus on what matters the most: our customers and the SEO software that serves them. I’m looking forward to seeing the next milestones Seobility will accomplish together with our great new partner.

Matthias Lugert, CMO and Managing Director of Seobility, noted:

saas.group is a great new home for Seobility. Their whole team and all brands are collaborative and professional, creating a unique and positive environment for growth. I’m looking forward to this new chapter.

saas.group was advised by Lupp+Partner (Angelika Pikulska and team) and RSM (Volkmar Berner, Christopher Knipp and team). Seobility was advised by Luther (Thomas Kuhnle) and DWT (Achim Dörner).

saas.group acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level. Founded in 2017 by serial tech entrepreneurs (Tim Schumacher, Ulrich Essmann, and Tobias Schlottke), we have acquired eleven companies to date, including Deploybot, Sniply, Rewardful, GitTower, Prerender, ScraperAPI, Juicer, MyWorks, Pipeline CRM, and Keyword.com. If you are a business looking to grow your revenue organically, you should give Seobility a try. If you are a SaaS founder interested in exploring the sale of your business or a banker/advisor looking for a buyer, please contact Dirk Sahlmer (M&A Manager), Rihards Blanks (M&A Manager), or use our form to get in touch.