Building a successful customer experience strategy for B2B SaaS with Abeeda Haroon & Ashley Whitney

Join Abeeda Haroon, the Head of Customer Experience at Polly (https://www.polly.ai/) and Ashley Whitney, the Director of Customer Success at Pipeline CRM (https://pipelinecrm.com/) to talk about the way they are bringing the best possible experience to the customers of their companies.

Some of the topics that we’ve discussed:

1. Understanding Customer Experience and Activation Moments

2. Tools, Measuring ROI, and Campaign Importance

3. Sleeping Bears and Customer KPI Measurement

4. Understanding KPIs in Customer Journey

5. Shifting Product Direction in Changing Times

6. Importance of Stakeholder and Customer Experience