Join Gonzalo de Lomana, founder of SaaS Growth (https://www.saasgrowth.eu/) and Natalia Camp (Pambakian), the sales manager of ScraperAPI (https://www.scraperapi.com/) to talk about bringing sales-led motion into a PLG environment.
We are talking about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads, and the products have mostly been driving the growth of the saas.group’s businesses, as well.
We explore creating a sales-led strategy from scratch.
Other topics we’d like to discuss are:
1. Upselling/increasing contract value of current clients
2. How to cater to both self-serve, SME clients, and enterprises on the website
3. How to create urgency
4. How to showcase value
5. Perfect demo
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No spam. Just the latest news and articles from the world of SaaS and Acquisitions.
In this episode #39, we talk with Jan Niklas, co-founder and CEO of Valuecase, a software that simplifies the collaboration between customer-facing teams and their buyers. Their vision is to redefine how millions of B2B sellers and buyers across the globe interact and close deals.
PLG (product-led growth) has been the hottest potato in SaaS in the last couple of years, and Wes Bush knows exactly how to help you implement it from the ground up with great success. Wes Bush is an entrepreneur, author, and product-led coach.