Join Gonzalo de Lomana, founder of SaaS Growth (https://www.saasgrowth.eu/) and Natalia Camp (Pambakian), the sales manager of ScraperAPI (https://www.scraperapi.com/) to talk about bringing sales-led motion into a PLG environment.
We are talking about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads, and the products have mostly been driving the growth of the saas.group’s businesses, as well.
We explore creating a sales-led strategy from scratch.
Other topics we’d like to discuss are:
1. Upselling/increasing contract value of current clients
2. How to cater to both self-serve, SME clients, and enterprises on the website
3. How to create urgency
4. How to showcase value
5. Perfect demo
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