Join Gonzalo de Lomana, founder of SaaS Growth ( and Natalia Camp (Pambakian), the sales manager of ScraperAPI ( to talk about bringing sales-led motion into a PLG environment.

We are talking about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads, and the products have mostly been driving the growth of the’s businesses, as well.

We explore creating a sales-led strategy from scratch.

Other topics we’d like to discuss are:

1. Upselling/increasing contract value of current clients

2. How to cater to both self-serve, SME clients, and enterprises on the website

3. How to create urgency

4. How to showcase value

5. Perfect demo

Head of Growth,