Welcome to saas.ama, live AMA sessions from saas.group where we dive deep into SaaS-related topics with industry experts. Join us for the ultimate discussion covering all things SaaS, M&A, metrics to track, and financial performance.

Ben Murray is a seasoned SaaS CFO and finance expert dedicated to helping SaaS founders grasp the fundamentals of SaaS accounting, finance, and metrics for their expanding ventures. And Dirk Sahlmer is the Head of Origination at saas.group and the creator of saas.wtf newsletter on SaaS and M&A topics.

In this session, Ben and Dirk cover topics like calculating your metrics, metrics potential acquirers are looking at, SaaS benchmarks, key SaaS finance data sources, and much more.

Head of Growth, saas.group