Marketing for B2B SaaS is as hot 🔥 🔥 🔥 a topic now as ever. That’s why we thought we had to bring some of the most incredible experts in the field to talk about it. Join Rachel Whitehead, VP of Marketing at ChartMogul, and Tim Heicks, CMO at saas.group to learn what it takes to create a successful digital strategy.

We are exploring the best practices and hacks B2B SaaS companies use to craft successful marketing strategies. 

Some of the topics we discussed:

  1. marketing stack for a good go-to-market strategy
  2. key metrics to track for founders at different stages of growth
  3. the usual mistakes that you see founders make with their marketing strategies
  4. B2B marketing trends for 2024
  5. tools and strategies bootstrapped companies can leverage for growth

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— Anna Nadeina

Head of Growth, saas.group

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