saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I’m your host Anna Nadeina, Head of Growth for saas.group. In this episode #23 we talk with Álvaro Reguera Ferrer, CEO, Co-founder @KeyTrends (https://keytrends.ai/), the first content marketing platform that unites the power of AI and Google Trends data to maximize the visibility of any online business.
We uncover the journey behind the development of KeyTrends designed for monitoring real-time search trends for content creators. Alvaro talks about his shift from a career in venture capital to becoming a founder, and the inspiration behind KeyTrends. We discuss how KeyTrends uses AI to optimize content and provide context, a feature that has the marketing and SEO world buzzing. Alvaro gives insights into their customer acquisition strategy, the shift towards self-service onboarding, and their plans to make their platform user-friendly for all types of marketers.
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