Amir Bohnenkamp @Heyflow. Educating users about the product

In this episode #29, we are talking with Amir Bohnenkamp, Co-Founder at Heyflow (https://heyflow.app/). We talked about the way VCs approach communication with startups and why they still expect businesses to be spending money they’ve raised even in this unstable market. Amir shared the way Heyflow chose different growth and marketing channels and why it’s important to never assume people will understand how your product works but to educate them in the most convenient way.

(0:00:05) – Building a NoCode Experience 

Amir Bohnenkamp, the co-founder of HeyFlow, a NoCode software to build, design and integrate click flows, shares his journey from venture capital to employee number one of a company called Medwing, to stumbling onto flows and conversion optimization – eventually leading to the founding of HeyFlow in 2020. We discuss the power of a network, and the importance of a proof of concept when it comes to raising capital. Amir also explains why he believes no code software is the wave of the future for companies looking to level up their user experience and convert more traffic.

(0:18:14) – SaaS Business With No Code Tools 

Amir Bohnenkamp shares his journey from venture capital to the co-founder and how he ended up at Heyflow, a NoCode software platform. We discuss the challenges of building and integrating click flows for software companies, the importance of giving marketers the power to build their own lead generation flows, and the trend of no-code tools in 2023.

(0:27:27) – Hybrid Work and Tailored Growth Strategies 

We explore the importance of hybrid working models for entrepreneurs, and how Amir navigated the challenges of the pandemic and embraced a hybrid working model for his team. Amir shares how he learned from the experience and the different approaches to remote working and office work he has implemented, depending on the job role. We discuss the importance of having a strong presence in the marketing and the qualification process, as well as Amir’s biggest customer acquisition channels and most successful growth strategies.

(0:31:58) – SaaS Industry Growth Through Collaboration

We discuss the collaboration between product, marketing, and sales in the customer acquisition process and how Heyflow uses an educational approach to TikTok for potential customers. We explore the benefits of proactive content sharing and how Hayflow provides value with webinars, crash courses and YouTube videos. Amir also shares his insights on conversion optimization and how to bridge the gap between the product promise and what it actually delivers.

Amir Bohnenkamp discusses the importance of collaboration between product, marketing, and sales in the customer acquisition process and how Heyflow uses an educational approach to reach potential customers. Amir also shares his insights on hybrid working models and how it has helped him navigate the challenges of the pandemic.