saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by . I’m your host Anna Nadeina, Head of Growth for In this episode #34, we talk with Dirk Sahlmer, Head of Origination at During this episode we discussed all things M&A, SaaS acquisition trends for 2024, KPIs and metrics SaaS founders should track for their success, what is looking for, and why cultural alignment is so important if you want to sell your company.

Dirk talks about the recent shift to a buyers’ market, discussing how this impacts valuations and the overall climate for selling businesses. Founders will find invaluable insights on whether to push forward with a sale or bide their time. Plus, we break down the exit strategies that cater to different business sizes, focusing on the significance of forging early bonds with potential buyers and the need for transparency in company metrics and seller intentions.

We unpack the rule of 40 and its relevance in today’s market, contrasting it with the newer rule of X, which pivots towards growth for late-stage companies. Discover how these rules influence the appeal of smaller businesses to buyers and what this means for those seeking cash-generating investments.

Head of Growth,