saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by . I’m your host Anna Nadeina, Head of Growth for In this episode #39, we talk with Jan Niklas, co-founder and CEO of Valuecase, a software that simplifies the collaboration between customer-facing teams and their buyers. Their vision is to redefine how millions of B2B sellers and buyers across the globe interact and close deals.

Jan Niklas shares his rich background in management consulting and data science, which sparked the inception of Value Case—a platform revolutionizing the collaboration between sales teams and buyers. We discuss how this software aims to illuminate the customer knowledge gap that exists in B2B sales compared to B2C, and we delve into Value Case’s early days, from the spark of idea validation to the securing of venture capital funding.

Value Case’s journey also highlights the symbiotic relationship between early customers and investors—a testament to the product’s effectiveness and the power of customer advocacy in attracting investment.

Head of Growth,