Lubomila Jordanova @Plan A. Changing the status quo of sustainability in business

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I’m your host Anna Nadeina, Head of Growth for saas.group.

In episode #31 we talk with Lubomila Jordanova, CEO and Co-Founder of Plan A, helping brands to decarbonize and be ESG compliant, as well as the founder The Greentech Alliance, a community connecting over 3000 Greentech member companies to 500+ top-tier VCs, media, and experts.

Pioneering a Sustainable Future in Business

In a world where the urgency for environmental action has never been more pronounced, Lubomila Jordanova, the CEO and Co-Founder of Plan A, is leading the charge to transform the way businesses approach sustainability. Her journey has evolved into a passionate pursuit to empower companies to become eco-friendly and ESG (Environmental, Social, and Governance) compliant.

From Finance to Sustainability: Lubomila’s Inspiring Transition

Lubomila’s background in finance provided her with a unique perspective on the challenges businesses face when it comes to sustainability. She recognized that while many companies were eager to reduce their environmental impact, they often lacked the necessary knowledge and resources to do so effectively. This realization sparked her desire to create a solution that would bridge the gap between businesses and sustainable practices.

Establishing Plan A: A Trailblazing Approach to Decarbonization

In 2016, Lubomila co-founded Plan A, a company dedicated to helping brands decarbonize and become ESG compliant. Plan A’s mission is to empower businesses to take tangible steps towards a more sustainable future, leveraging the power of science, collaboration, and societal awareness.

Overcoming Initial Hurdles: Educating Businesses and Individuals

Lubomila’s journey with Plan A has not been without its challenges. One of the initial hurdles she faced was the need to educate businesses and individuals about the importance of sustainability. Many were unaware of the impact their operations had on the environment, and Lubomila had to work on raising awareness and demonstrating the tangible benefits of adopting sustainable practices.

The Evolving Landscape for Female Founders

As a female founder in the tech and sustainability sectors, Lubomila has also navigated the unique challenges that come with being a woman in a male-dominated industry. However, she has witnessed a positive shift in the landscape, with more women stepping up to lead innovative companies and drive change.

Aligning Sustainability and Business: The Crucial Intersection

Lubomila firmly believes that sustainability and business success are not mutually exclusive. In fact, she argues that the two are intrinsically linked and that companies that embrace sustainable practices will not only reduce their environmental impact but also gain a competitive edge in the market.

Empowering SaaS Companies to Embrace Sustainability

Lubomila’s expertise extends beyond the broader business landscape, as she also provides insights on how SaaS (Software as a Service) companies can contribute to a sustainable future. She outlines practical steps these companies can take, such as optimizing their energy consumption, implementing green IT practices, and fostering a company culture that prioritizes environmental responsibility.

The Importance of Collaboration and Societal Awareness

Throughout her journey, Lubomila has recognized the vital role that collaboration and societal awareness play in the pursuit of sustainability. She has actively engaged with various stakeholders, from policymakers and industry leaders to grassroots organizations and the general public, to build a cohesive movement towards a more sustainable future.

Lubomila’s story is a testament to the power of perseverance, innovation, and a deep commitment to environmental stewardship. Her work with Plan A is transforming how businesses approach sustainability and inspires others to join the movement and become agents of positive change.

As the world continues to grapple with the pressing challenges of climate change and environmental degradation, leaders like Lubomila are paving the way for a more sustainable future. Through her unwavering dedication and visionary approach, she is redefining the status quo and empowering businesses to become champions of sustainability.