saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by . I’m your host Anna Nadeina, Head of Growth for In this episode #31 we talk with Lubomila Jordanova, CEO and Co-Founder of Plan A, helping brands to decarbonize and be ESG compliant, as well as the founder The Greentech Alliance, a community connecting over 3000 Greentech member companies to 500+ top-tier VCs, media, and experts.

We take a deep dive into the journey, beginning from Lubomila’s background in finance to her inspiration to establish Plan A in 2016. Listen as she shares her experiences in educating businesses and individuals about sustainability, the initial hurdles she overcame, and how science, collaboration, legislation, and societal awareness have been vital in their mission.

Lubomila also shares her insights into the evolving landscape for female founders and the growing need for alignment and sustainability in business. Tune in if you’re interested in sustainability, entrepreneurship, and the intersection of the two.

Head of Growth,