saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by . I’m your host Anna Nadeina, Head of Growth for In this episode #17 we talk with Maciej Zawadzinski, co-founder of PiwikPro (, an analytics suite with a focus on user privacy and data security, used in over 1 million websites worldwide, and growing sustainably since 2013 and is now making over $12M ARR.

Join us with Maciej Zawadzinski, co-founder of PIWIK Pro, who tells us about his journey from founding an advertising network in Poland to developing an analytics suite focusing on user privacy and data security. He shares a successful strategy to monetize PIWIK Pro and the transition of customers to the new platform. Maciej also shares the growth channels they leveraged, such as Inbound, Partnerships, and Freemium.

Listen in as he details the process of choosing partners, the importance of building relationships, and the pricing changes in their Freemium plan. Maciej shares his journey from being a CEO to becoming a board member, discussing the sale of his agency and the challenges faced in the process. We get to learn about the lucky outcomes, due diligence, and the exciting process of transitioning out of the CEO role.

Don’t miss out on his experience navigating bumpy deals, unexpected opportunities, and his plans for reinvesting and starting new projects.

Head of Growth,