saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I’m your host Anna Nadeina, Head of Growth for saas.group. In this episode #1, we are talking with Michael Kamleitner, CEO at Walls.io, an all-in-one social wall solution that allows you to collect, curate, and display content in an easy-to-customize feed. And the Founder at Swat.io, a social media management solution for agencies and enterprise customers.

Michael talks about the way he decided to only keep his CEO role in one of the companies and how the transition went. He shares his opinion about the importance of having a community for founders to share knowledge and ideas. Michael talks about working with customers who want to adopt the new social media platform quickly and how to navigate these requests.

He also shares why he thinks it’s always good to take a step back and first see what everyone else is doing before going all-in for the new platform. We also discuss how challenging it is to build a tool that is highly dependable on social media platforms and how Michael and the team manage all the changes and unpredictabilities.

Head of Growth, saas.group