Raphael Allstadt @tl;dv. Scaling social media presence for SaaS

In this episode #31, we are talking with Raphael Allstadt, Ceo and Co-founder of tl;dv (https://tldv.io/), the meeting recorder that transcribes & summarizes your calls with customers, prospects, and your team. Raphael shares the reasons behind the decision to not rely on AWS for hosting, and why the bill that they were facing from the cloud services was so high. He talks about going after the VC funding VS bootstrapping the business. We also discuss the way tl;dv tracks their customer acquisition from Instagram and TikTok and how they know that these channels help conversion.

(0:00:05) – TL;DV CEO Shares Startup Journey 

We chat with Raphael Allstadt, co-founder and CEO of TL;DV, a medium recorder that transcribes and summarizes calls with customers, prospects, and teams. Raphael shares his journey in the startup world and how he stumbled upon TL;DV, a platform that makes meetings more efficient by surfacing the insights to those that need to see it without having joined the meeting. We hear how luck and timing helped him raise his first round of funding without a product and the enthusiasm of the founding team.

(0:12:06) – Product Hunt and TikTok Launches

Raphael Allstadt, co-founder and CEO of TL;DV, shares his experience using Product Hunt as a launch pad for his product, and how the AI hype has caused a saturation of product launches. We also discuss the success of his viral videos on TikTok and how to effectively convert users from this platform to customers.

(0:18:28) – Remote Brand and Culture Building 

We’re discussing the importance of making a positive first impression and the value of patience when it comes to achieving results. We explore how content and positive impressions can help you build trust with customers, and how to use affiliate and customer referral programs in your SaaS business. We also discuss the importance of SEO and the strategies Raphael Allstadt, the co-founder and CEO of TL;DV, has used to successfully grow his brand. Finally, we discuss how they found and engaged with an influencer on TikTok to help promote their product.

(0:26:35) – Culture Alignment and Flexibility 

We explore the unique culture that Raphael Allstadt has created at TL;DV and why it is beneficial for the team. We discuss the importance of synchronous communication and full flexibility for employees. We also touch on the importance of everyone having ownership in the company and the balance between meetings and asynchronous communication. Finally, we look at the importance of incentives on top of good compensation and working on something that people love.

(0:39:44) – AI and Automation for Productivity 

We discuss the challenges and trends that are emerging in the AI industry. We explore how the AI hype is driving the need for more recordings and how AI can help to quickly summarize and identify key moments within those recordings. We also discuss the importance of combining AI with human input to ensure reliable results. Finally, we look at the different automation features that TL;DV offers to make it easier to highlight important parts of the conversation.

The AI hype is driving the need for more recordings and has impacted the SaaS and bootstrapping industry. We examine the challenges and trends that are emerging in the AI industry and the importance of making a positive first impression and being patient when it comes to achieving results.