saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by .

I’m your host Anna Nadeina, Head of Growth for In this episode #12, we are talking with Stefan Smulders, the co-founder of Expandi (, the most powerful LinkedIn automation software for your outbound challenges on LinkedIn with Email. Stefan shares the story of the way experimenting with customer acquisition strategies brought them over 14k customers in just 18 months, and the way they decided to stay bootstrapped to reach $10M ARR before thinking about de-risking and approaching any kids of collaborations.

Head of Growth,