saas.group announces the acquisition of Ayrshare

NEW YORK, USA. October 22, 2025. saas.group announces the acquisition of Ayrshare, the leading social media API platform.

Founded in 2020, Ayrshare is an API-first solution that enables businesses to publish posts, schedule content, manage comments, and analyze performance across multiple social networks including Twitter/X, Instagram, Facebook, LinkedIn, and more. Serving developers and businesses of all sizes, Ayrshare has become the core infrastructure for social media management for SaaS platforms, CRMs, digital agencies, and enterprises.

The acquisition of Ayrshare marks saas.group’s 24th successful acquisition and further strengthens our presence in the North American market.

Geoff Bourne, Co-Founder of Ayrshare, commented, “Building Ayrshare has been an incredible journey — from an idea to a platform trusted by thousands of developers and businesses. Partnering with saas.group marks an exciting new chapter that allows us to accelerate growth while staying true to our API-first vision. Their track record of supporting SaaS founders gives us confidence that Ayrshare will continue to thrive and deliver even more value to our customers.”

Boris Markovich, Co-Founder of Ayrshare, added, “Ayrshare started as a simple idea: give developers and businesses an API-first way to manage social media at scale. What began as a small project grew into a platform trusted worldwide. The sale to saas.group ensures that Ayrshare’s foundation remains strong, while opening the door to the next stage of growth. I’m incredibly proud of our team, our customers, and the community that brought us here.”

Ulrich Essmann, Co-founder of saas.group, commented, “Geoff and Boris have created an exceptional API-first solution that elegantly addresses the complex challenges of social media management. We see tremendous potential to help Ayrshare expand its market reach and enhance its product offerings. The team has built an impressive technology foundation, and we’re excited to help them take their business to new heights.”

saas.group acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level. Founded in 2017 by serial tech entrepreneurs, the company has acquired twenty-three companies to date, including Tower, Rewardful, Prerender, Juicer, Seobility, and Timebutler. With over 350 team members across 30 countries globally, saas.group provides products across Online Marketing, HR, Dev Tools, Customer Experience, and more.

saas.group was advised by Michael Best (Grant Maynard) as its legal counsel and RPL Advisory (Aries Shomalistos) as its commercial due diligence advisor. Ayrshare was advised by the Law Offices of Andrew Dressel (Andrew Dressel) as its legal counsel and Premara Group (Josh Robbins and Colin Kent) as its financial advisor.