Author
Shannon Kelly Ash
Articles.
Latest · Due Diligence
Preparing for Marketing Due Diligence? Don’t Forget Social Media
No matter the complexity of a deal, there is a library of checks that need to be done—and one that is often overlooked is social media.
Post-acquisitionHow to Integrate Content Initiatives after an Acquisition
Closing an M&A deal calls for a toast—you’re celebrating the workforce integration of two organizations. Or, in saas.group’s case, you’re now sharing a home with multiple companies.
Due DiligenceYour Content Marketing Guide to Due Diligence (Including a Plan!)
Not every business owner begins with the end in mind. Many unexpected events can derail your thinking, leaving you in a position to consider selling for long-term success.