saas.group announces acquisition of INFOnline

BONN, GERMANY. August 1st, 2024. saas.group announces the acquisition of INFOnline, a leading solution for digital audience measurement.

INFOnline was founded in August 2002 as a spin-off from the IVW e.V. and provides cookieless and cross-domain data collection and metrics. INFOnline is a central contact for all questions relating to standardized website usage measurement in accordance with IVW and ÖWA specifications. The business has a strong and dedicated customer base across the DACH region, including most German-speaking content websites such as BILD, Der Spiegel, Kronen Zeitung und Der Standard.

The acquisition of INFOnline marks saas.group’s 20th successful acquisition and our fifth in the DACH region.

Lars Königsberg, CEO of INFOnline, commented, “We are very pleased about the partnership with saas.group. It will enable us to consistently pursue our growth strategy and significantly strengthen our market position in the field of digital audience measurement. The synergies with the saas.group will enable us to expand our product portfolio and further develop our services at the highest level.”

Tobias Schlottke, Founding Partner at saas.group, commented, “We see great potential in INFOnline and are convinced that we can sustainably promote the company’s transformation process and growth through our collaboration. Our shared vision is to establish INFOnline as a leading provider in the field of digital audience measurement and to set new standards in the industry.”

saas.group acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level. Founded in 2017 by serial tech entrepreneurs, the company has acquired twenty companies to date, including Beekast, Crosstalent, Tower, Rewardful, Prerender, Juicer and Seobility. With over 300 team members across 30 countries globally, saas.group provides products across Online Marketing, HR, Dev Tools, and Customer Experience and more.

saas.group was advised by Luther (Dr. Jörgen Tielmann), BA Group (Neele Wehmeyer) and Dr. Dirk Koehler as our General Counsel. INFOnline was advised by Seitz Partner (Dr. Daniel Grewe, Constanze Hartmann) and Dr. Schwarz-Schilling & Partners (Volker Koellmann).