Join Andrew Davies, CMO at Paddle, and our own Brand CMO at saas.group, Julian Rothkamp to chat about the Growth Challenges B2B SaaS companies face and how to overcome them.
We’ll talk about all things Growth, relevant strategies and KPIs, challenges companies are facing, and how to deal with them.
We’ll also share the best practices that take place in both companies.
(0:00:05) – B2B SaaS Growth Strategies and Challenges
(0:14:30) – Influencer Marketing and Growing PLG Business
(0:21:22) – Separating Demand Capture and Demand Creation
(0:32:02) – SaaS Customer Acquisition and Pricing Strategies
(0:42:11) – Product and Market Knowledge in Marketing
(0:48:47) – Leadership’s Importance in Marketing
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