saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/.
I’m your host Anna Nadeina, Head of Growth for saas.group. In this episode #18, we are talking with Andreu Iglesias the CEO of The SaaS Inspitute (https://www.thesaasinstitute.com/), a marketing company that provides coaching, prospecting, sales generation, and development services for B2B companies. Andreu share tips and tricks about developing a streamlined sales strategy for SaaS businesses, metrics to follow, cold email techniques that work, and why differentiation is key for successful sales.
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