saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by . I’m your host, Anna Nadeina, Head of Growth for In episode #38, we talk with Aytekin Tank, Founder & CEO of Jotform, an online form builder that enables businesses to create customized forms.

They’re bootstrapped and serve 20 million users with an impressive team of over 500 people. Aytekin walks us through the bootstrap journey that has kept Jotform agile and innovative, shedding light on their 50-50 rule that balances product development with growth strategies.

He also discusses the importance of having a viral product and how Jotform’s free tier propelled its widespread adoption, all while being the recognizable face of the company, shaping its branding and growth. Aytekin highlights how customer feedback drove the expansion into productivity tools and how this adaptability proved invaluable during the pandemic.

Head of Growth,