Bob Stolk @Hello Ivy. Pivoting from B2C to B2B SaaS

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. I’m your host Anna Nadeina, Head of Growth at saas.group. In this episode #3 of season #,2 we are talking with Bob Stolk, founder of Hello Ivy (https://www.helloivy.co/), a lightweight tool that’s designed for speed and performance. Bob talks about leveraging indie makers’ communities for idea validation and growth. He shares his vision about the importance of bringing the best possible user experience for B2B SaaS products and giving extra focus to the tools’ design. Bob also discusses the journey it took to pivot from B2C to B2B market, and why he thinks B2B is so much harder to break into. (0:00:05) – Journey creating Hello Ivy and pivoting from B2C to B2B (0:15:27) – Launching and Validating SaaS Products (0:28:35) – The Challenges of Growing a Startup Subscribe to our channel to be the first to see the interviews that we publish twice a week –    / @saas-group   Stay up to date: https://www.linkedin.com/company/1479… Twitter – https://twitter.com/SaaS_group