Hendrick Lennarz @Unlock Growth. Choosing the right growth KPIs and getting users to AHA moment
In this episode #31 we talk with Lubomila Jordanova, CEO and Co-Founder of Plan A, helping brands to decarbonize and be ESG compliant, as well as the founder The Greentech Alliance, a community connecting over 3000 Greentech member companies to 500+ top-tier VCs, media, and experts.
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I’m your host Anna Nadeina, Head of Growth for saas.group. In episode #30, Hendrick Lennarz, founder of Unlock Growth, a passionate growth marketer, helping companies develop their individual growth strategies, identify strong ideas and growth hacks, and implement them continuously.
Hendrick talks about his transition from a tech enthusiast to a seasoned growth hacker and opens up about his fascinating journey, starting from his early coding days at Trusted Shops to building a successful growth hacking company. In this episode, we explore the realm of growth hacking in detail, emphasizing how it has evolved over the years. We address the key differences between growth hacking today and a decade ago and the criticality of setting specific growth goals.
We also debunk the myth of a magical hack that skyrockets growth and underline the importance of continuous and strategic efforts towards achieving growth goals.
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In this episode #39, we talk with Jan Niklas, co-founder and CEO of Valuecase, a software that simplifies the collaboration between customer-facing teams and their buyers. Their vision is to redefine how millions of B2B sellers and buyers across the globe interact and close deals.
PLG (product-led growth) has been the hottest potato in SaaS in the last couple of years, and Wes Bush knows exactly how to help you implement it from the ground up with great success. Wes Bush is an entrepreneur, author, and product-led coach.