In this episode #32, we are talking with Johnathan Bell, CEO and Co-Founder of LicenseOne ( ), the hub for SMEs to detect their software subscriptions, prevent wasted spend, and manage employee accesses. Johnathan shares his vision about building in public and launching as soon as you’ve got something. And why they went in a different direction with LicenseOne and tried to perfect the product before it hit the broader market. Johnathan talks about the risks of overcomplicating the product, the importance of educating people about all the features they ship, and why even his mom tried to use LicenseOne before they opted in for customer acquisition.

Head of Growth,