PUBLISHED 22 Nov 2023

Joran Hofman, @Reditus. Bootstrapping an affiliate SaaS for b2b businesses.

In this episode #15, we talks with Joran Hofman, Founder @ Reditus (https://www.getreditus.com/), a Partner Management Tool for B2B SaaS businesses. Get insights into the building of Reditus, starting with an MVP that never launched, and how Joran navigated the chicken-egg story of needing businesses for the affiliates to join and the other way around.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I’m your host Anna Nadeina, Head of Growth for saas.group. In this episode #15, we talks with Joran Hofman, Founder @ Reditus (https://www.getreditus.com/), a Partner Management Tool for B2B SaaS businesses.

Get insights into the building of Reditus, starting with an MVP that never launched, and how Joran navigated the chicken-egg story of needing businesses for the affiliates to join and the other way around. Moving on to affiliate program growth and onboarding, Joran shares how his tool empowers companies to target competitors, kickstart their network growth, and onboard new SaaS companies. We talk about bootstrapping, building trust, and leveraging networks. See how Joran has managed to keep the lights on for his team and how he maintains team cohesion and communication within his remote team.