(0:00:05) – Podium and Fathom.fm
Ken Miller, co-founder of Podium and Fathom.fm, chats about his journey to building two amazing AI tools for podcast creators. We explore how Ken’s background in engineering led him to build Podium, which saves podcast creators hours every week, and Fathom.fm, an AI podcast player for the future. We also discuss how the macroeconomics of the podcast industry has shifted over the past two years, and how this shift led to the development of Podium.
(0:15:16) – Implications of AI on Startups
We explore the ever-evolving landscape of technology and how it affects entrepreneurs. We discuss the potential challenges faced by those who have been working on something for years versus those who have access to AI solutions.
Finally, we examine this new node in the podcasting value chain which is Podium, where audio is run through multiple neural networks to construct an input for chat GPT.
(0:26:37) – Marketing Challenges and Growth Strategies
The importance of occupying nodes in a value chain and how having a foothold in two nodes can create a halo effect is discussed. The benefits of keeping the Fathom Player going, such as refining the neural network and creating a better discovery experience, are explored. The importance of focusing on growth, using AARRR (Awareness, Activation, Retention, Revenue and Referrals) and how Ken’s team works together to review the funnel every day.
(0:40:31) – Podium’s Twitter Marketing and Partnership
We discuss the importance of marketing in the podcast industry and how Twitter has been an effective tool for Podium. We explore how word of mouth and referrals have been a major factor in the success of the platform, and how their partnership with Buzzsprout has been a major boost to their user base. We also discuss the challenges of adapting hundreds of hours of audio into a book form, and how Podium is refining their algorithms to make the process easier.
(0:54:39) – Growth Hacks and Strategies for Startups
Building a successful startup involves more than just having a brilliant idea. We discuss the importance of having a good relationship with competitors, the value of everyone on the team being responsible for growth, and how customer service is vital for success. We also explore the hack of utilizing the R package system to increase SEO and how connecting to the people using the product can be beneficial.