Nick Russell @Dualo. Choosing radical differentiation for b2b SaaS growth strategy
In this episode #33, we talk with Nick Russell, Co-Founder and Director of Dualo, a knowledge management solution that empowers digital teams to make better and faster decisions.
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I’m your host, Anna Nadeina, Head of Growth for saas.group. In episode #33, we talk with Nick Russell, Co-Founder and Director of Dualo, a knowledge management solution that empowers digital teams to make better and faster decisions. Their insights hub product was named a ‘must-have research tool in 2022’ by UX Planet, and they continue winning the market with an exceptional SaaS tool.
Nick shares his journey from leading digital product teams at prominent companies to tackling the universal challenge of accessing key insights and learnings. We track the early days of Dualo’s inception during the pandemic, revealing the strategic advantage they found in the quiet of lockdowns to engage with industry professionals and shape a product that truly resonates with digital teams’ needs.
Nick talks about the importance of understanding your market, devising monetization strategies, and the pivotal role customer feedback plays in refining a standout product.
We also highlight the resilience required to overcome rejection and the essential mindset shifts that can lead to startup success. Furthermore, Nick provides valuable insights into innovative sales techniques, including the personal touch of LinkedIn voice notes and the importance of a strong support network throughout the entrepreneurial journey.
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In this episode #39, we talk with Jan Niklas, co-founder and CEO of Valuecase, a software that simplifies the collaboration between customer-facing teams and their buyers. Their vision is to redefine how millions of B2B sellers and buyers across the globe interact and close deals.
PLG (product-led growth) has been the hottest potato in SaaS in the last couple of years, and Wes Bush knows exactly how to help you implement it from the ground up with great success. Wes Bush is an entrepreneur, author, and product-led coach.