In this episode #16 we talk with Peep Laja, founder of Wynter (https://wynter.com/), a self-serve B2B messaging and buyer intelligence platform that lets you launch a test in minutes.
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I’m your host Anna Nadeina, Head of Growth for saas.group. In this episode #16 we talk with Peep Laja, founder of Wynter (https://wynter.com/), a self-serve B2B messaging and buyer intelligence platform that lets you launch a test in minutes. We had a detailed discussion on messaging and differentiation in B2B sales, a pivotal part of Wynter’s evolution.
Peep unfolds his unique 4-layer framework for messaging – Clarity, Relevance, Pitch/Value Prop, and Differentiation. Peep offers practical advice for SaaS companies on the effective use of comparison articles and blog posts for highlighting unique features. Peep also shares the revenue generation and growth strategies of Wynter, and the critical role of business storytelling.
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In this episode #39, we talk with Jan Niklas, co-founder and CEO of Valuecase, a software that simplifies the collaboration between customer-facing teams and their buyers. Their vision is to redefine how millions of B2B sellers and buyers across the globe interact and close deals.
PLG (product-led growth) has been the hottest potato in SaaS in the last couple of years, and Wes Bush knows exactly how to help you implement it from the ground up with great success. Wes Bush is an entrepreneur, author, and product-led coach.