In this episode #27, we are talking with Rand Fishkin, book author, Founder of Moz, Co-Founder of SparkToro (https://sparktoro.com/ ), an audience research tool that helps you discover people’s sources of influence: who+what they follow, visit, read, watch, & listen-to. We discussed the way SEO can be still relevant for some businesses, why SparkToro went in a different direction and why SEO is something they abandon completely. How AI changes the marketing industry, and why it’s not going to take any of the jobs just yet.
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