saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by In this episode #40, we are talking with Rob Rebholz, co-founder (, a partner engagement platform that recommends and executes revenue-generating partnership plays on behalf of partner managers. Rob shares his vision about building a partnership management strategy that works, how to find partners that make sense for your business and the value you can bring to each other. He talks about the way he and the team came up with the idea for Superglue and why they chose to go with raising a VC round. We also dig deeper into focusing on the long-term goals in partnership strategies and what exactly makes partnerships successful. Subscribe to our channel to be the first to see the interviews that we publish twice a week –    / @saas-group  

(0:00:05) – Leveraging Partner Ecosystems for Business Success 

I chat with Rob Rebholz, co-founder and CEO of Superglue, a partner ecosystem engagement platform. He has founded a company that generated over 50% of its eight-figure revenue from partnerships. We discuss how the platform helps partner managers interact with their partner ecosystem to drive more revenue and how it uses data from different sources to stay in touch with partners and build relationships.

(0:09:53) – Building Revenue-Generating Partnerships

Rob Rebholz, co-founder, and CEO of Superglue, shares his insights on how to turn partnerships into money-making machines. He explains how he successfully did it in his previous company and how he leverages it now for Superglue. We explore how to figure out who the key players are and how to build relationships with them, as well as the importance of providing value, understanding interests, and leveraging influence.

(0:22:39) – Partnering for Success 

We explore partnerships and how to create successful ones. Rob shares his experiences with strategic partner selection and how this enabled him to raise capital. We discuss the balance between control and money and how to pick the right investor for your business. He also shares his tips on how to create a successful partnership, including identifying the ideal partner profile and avoiding common mistakes. Rob emphasizes that there is no one-size-fits-all solution and that it is important to look at partnerships from all angles.

(0:34:30) – Maximizing Partnership Success Metrics 

Rob Rebholz, co-founder and CEO of Superglue, shares his insights on how to turn partnerships into money-making machines, and how to create successful partnerships. He explains the importance of talking to customers to understand their needs, and how focusing on two to three key relationships can lead to a larger network of successful partnerships. We also touch on how to strategically approach partnerships, set goals to measure success, and track success metrics such as reduced churn, increased reach and credibility, and generated leads.

(0:40:57) – SaaS Success Through Partnerships and Development 

Rob explains how to make successful partnerships. He emphasizes the importance of approaching a potential partner with an already established value that you can bring to the table. Rob shares his experience of how a pivot from having people log into a platform to using Slack made a huge difference in adoption and the success of Superglue. We understand the struggles of finding product-market fit and the difficulty in translating a product vision into a product that people understand. Rob emphasizes the importance of understanding that success is not instantaneous, but rather a series of small steps that lead to the ultimate goal.

(0:49:55) – AI as a Disruptor and Enabler 

We discuss how AI is both an enabler and a disruptor for SaaS companies. We talk about recognizing when AI can make your company more successful and how to use it to your advantage. We also discuss the dangers of using AI in the wrong way or for the wrong reasons. Finally, We emphasize the importance of adapting to new technologies and how they can help people become more productive.


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