saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by . I’m your host Anna Nadeina, Head of Growth for In this episode #29 we talk with Sophie Frères, Co-founder and CEO of LiSA, a suite of shoppertainment software solutions. Working with some of the biggest brands in retail, they’re on a mission to transform the industry and make shopping fun! We discuss the company’s early strategy of targeting enterprise-level brands and retailers and how they’ve evolved to cater to smaller brands, offering them the opportunity to experiment with shoppable experiences.

We discuss Sophie’s experience at the Web Summit, and how they navigated the initial skepticism about live shopping and social commerce, only to be met with a surprisingly positive reception.

Sophie also sheds light on the exciting and dynamic world of social commerce, sharing how big retailers want to integrate it into their strategies.

Head of Growth,