saas.group announces acquisition of Keyword.com

We are pleased to announce that Keyword.com is joining the saas.group family. Keyword.com is the leading provider of keyword rank tracking and competitor insights software to the global SEO community. Founded in 2011 as SerpBook by a serial entrepreneur Kevin Zhou (Previous SaaS exits and businesses include: Ottomatik.io, RepoApp.com, Scraper.com, and SiteAuditor.com), Keyword.com quickly became the choice for leading SEO agencies in North America and around the world. The company helps SEO agencies to better serve their clients by providing accurate and daily SEO rankings as well as professional, but easy-to-use analytics and reporting functionality. After the release of its unique Share of Voice, which states the percentage of clients’ market’s total estimated search traffic going to their website, more and more in-house SEO teams that follow the best-of-breed approach, are choosing Keyword.com over its competition.

Tobias Schlottke, CTO and co-founder at saas.group, noted,

We look forward to our partnership with Keyword.com. As a team of tech entrepreneurs, we have a long history with SEO, and have been deeply impressed with the capabilities and feature set of Keyword.com. We will continue to invest in product development and client experience to make Keyword.com the preferred choice of SEO agencies and enterprises worldwide.

Kevin Zhou, the founder of Keyword.com commented:

What started out as a high school project a decade ago, has really grown into something huge. I’m really excited about the partnership with saas.group for the next chapter of Keyword.com, as they’ll be able to take it to the next level.

Anita Christofides-Parent, the General Manager of Keyword.com commented:

We are excited to partner with saas.group on a journey to building the world’s best software for the SEO community. We have an exciting product roadmap and will continue closely working with our clients and advisors on product innovation to help our target audience win in their markets.

Listen to Kevin Zhou share the story of the acquisition on saas.unbound podcast.