saas.group announces the acquisition of DashThis

Quebec, CANADA. September 19th, 2023. saas.group announces the acquisition of DashThis, the automated and easy-to-use marketing reporting tool designed to help marketers save hours of work and create beautiful reports in the blink of an eye.

Thousands of companies around the globe use DashThis to scale their business with time-saving, good-looking, and impactful reports that include all the features you need in the most intuitive way possible. The solution integrates with 34+ of the most popular marketing tools, including Google Analytics, Hubspot, LinkedIn, Meta, and keyword.com.

The company was founded in 2011 by Stéphane Guérin, who successfully operated the company on a bootstrapped model up to the point of acquisition. Antoine Paré joined in 2016 as COO to strengthen DashThis operations and was named CEO in 2021. DashThis has 2,700 worldwide customers with a strong customer base of digital marketing agencies in the US, Canada and the EU through many industries like finance, healthcare, software, retail etc.

saas.group is delighted to partner with Antoine Paré and the rest of the DashThis team to continue developing the best in class solution for marketers of all shapes and sizes.

The acquisition of DashThis marks saas.group’s 17th successful acquisition and our second acquisition of a Canadian business alongside Rewardful – the instant affiliate & referral program for Stripe & Paddle. DashThis joins a growing group of marketing tools operated by saas.group including social tools like Juicer and SEO solutions such as Seobility and keyword.com.

Stéphane Guérin, Founder & Chair of DashThis commented

Choosing saas.group to take DashThis on its next phase was an easy choice. I was deeply impressed by their market credentials and technical expertise. I look forward to watching DashThis succeed with it’s new home.

Antoine Paré, Partner & CEO of DashThis shared his thoughts

The saas.group team have made us feel part of the process from the start. Working on the plan for our next stage has been incredibly exciting, and I look forward to turning it into reality in conjunction with the team at saas.group.

Ulrich Essmann, Co-Founder & CPO at saas.group added

We’ve been following DashThis’ progress for a while now since we partnered via keyword.com. Stéphane and Antoine have successfully scaled a remarkable business, and we’re grateful for the opportunity to nurture it with our growth toolkit over the coming years.

saas.group acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level. Founded in 2017 in by serial tech entrepreneurs (Tim Schumacher, Ulrich Essmann, and Tobias Schlottke), the company has acquired seventeen companies to date, including Beekast, Crosstalent, Tower, Rewardful, Prerender, Juicer, Seobility, and others. With over 250 staff across 30 countries globally, saas.group provides products across Sales & Marketing, HR, Dev Tools, and eCommerce verticals.

saas.group was advised by Cassels (Daniel Zuniga and John Norman), Techminers (Florian Pahl and Daniel Jung) and Think Accounting (Sankalp Jaggi and Parveen Sidhu).

DashThis was advised by Firepower Capital (Alan Chettiar, Somant Maraj, Daniel Cubric and David Koleski), BCF (Charles-Antoine Dorion, Marc-Antoine Couture and Alex Harvey), Choquette Corriveau (Daniel Hebert, Stéphane Paradis, Annie Harvey and Norman Jess) and Raymond Chabot Grant Thornton (François Drouin and David Paquet).

Pavel Prokofiev, saas.group’s acquisition specialist, has decades of experience in working with  all types of sellers  around the globe. Along with his expert team including Rihards Blanks and Dirk Sahlmer, Pavel is available to discuss market trends, answer questions and share why saas.groups founder friendly approach to acquisitions is market leading. Reach out to any of the team if you want to have an open chat about a new home for your SaaS company.

If you are a Marketing Agency, Internal Marketing Team, Franchise or Freelance Marketer, you can start a free trial with DashThis today.