SaaS Content Marketing playbook with George Chasiotis and Shannon Kelly Ash

George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024 🚀 about Content Marketing and SEO best practices for B2B SaaS companies! Live AMAs at saas.group is our way to bring even more value to the SaaS founders who’d like to take their businesses to the next level.

This time we’re talking to SEO and Content Marketing experts to shed some light on the best practices that will help you perfect your Marketing and SEP strategies in 2024.

Here’re some of the things we discuss:

1. The current financial environment and its impact on growth-oriented services;

2. How industry changes affect how companies approach content marketing;

3. Why the old content marketing playbook isn’t working anymore;

4. The characteristics of the new content marketing playbook;

5. The false promise of AI.