Notes from buying and running SaaS.
News from our companies, and what we learn about due diligence, acquisitions, and growth.
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Post-acquisitionHow to Integrate Content Initiatives after an Acquisition
Closing an M&A deal calls for a toast—you’re celebrating the workforce integration of two organizations. Or, in saas.group’s case, you’re now sharing a home with multiple companies.
SaaS SEOWhat exactly is SEO due diligence, and why is it important for you and your investors?
If you’re thinking of selling your SaaS company, you need to do your SEO due diligence. A strong SEO foundation can help you fetch top dollar for your business.
- Acquisition
saas.group announces the acquisition of AddSearch
HELSINKI, FINLAND. June 21st, 2023. saas.group announces the acquisition of AddSearch, the leading provider of hosted website search solutions. AddSearch offers a solution which helps customers improve website conversion rate, customer experience, and customer support.
AcquisitionStartup Acquisitions: Finding the Right Buyer for Your Company
All too often, founders are overwhelmed by how exciting but also nerve-wracking the acquisition and everything about it can be. They want to make sure the deal closes at the highest possible price, but it’s also important to find a good acquirer.
- Acquisition
saas.group announces acquisition of Beekast
PARIS, FRANCE. Tuesday, May 2nd, 2023.saas.group announces the acquisition of Beekast.
SaaS SEOHow SaaS blogs can select content topics for their SEO goals and business objectives
It’s been a few years now that content has been the reigning king of Internet land. It’s an essential tool to help SaaS brands attract potential customers, establish thought leadership, and create brand awareness
Due DiligenceYour Content Marketing Guide to Due Diligence (Including a Plan!)
Not every business owner begins with the end in mind. Many unexpected events can derail your thinking, leaving you in a position to consider selling for long-term success.
- Acquisition
saas.group announces acquisition of Zenloop
BERLIN, GERMANY, Monday April 3rd, 2023. saas.group announces the acquisition of zenloop, the leading customer experience management (“CXM”) platform for mid-sized and large enterprises in the DACH region and beyond.
SaaS SEOThe significance of keyword research for SaaS blogs
There’s definitely more than one way to do keyword research for SaaS blogs. But we rarely see posts that dive deep into the pros, cons, and other important things that SaaS brands should consider.
SaaS SEOSEO for bootstrapped businesses
It’s a common narrative that you can’t bootstrap your business off of SEO, but the reality is actually different.
InsightsThe Most Important Metric for Bootstrapped Founders to track
Founders, especially first-time founders who’ve managed to get some revenue under their belt pretty early on, don’t want to do the boring job of keeping track of the metrics.
Insights7 SaaS trends of 2023
A comprehensive list of the 7 most important SaaS trends in 2023. Most of them inevitably continued ruling the industry from 2022 but some are fresh and are here to change the course of it, maybe, forever.