Notes from buying and running SaaS.
News from our companies, and what we learn about due diligence, acquisitions, and growth.
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InsightsThe Best Growth Channel Is the One Already Embedded in Your Customer’s Workflow
How Prerender turned a timely Netlify integration into a high-converting SaaS growth channel.
InsightsWhat Bending Spoons’ S-1 reveals about a different way to build software companies
Bending Spoons’ S-1 reveals a fast, highly leveraged software factory built on acquisitions, automation, and aggressive restructuring.
InsightsBuilding in Public: What Seven SaaS Founders Actually Mean by It
Seven SaaS founders share how open-source projects, free plans, plain-text emails, public updates, and honest customer conversations turned transparency into a growth engine.
InsightsWhat it actually takes to become an AI-first SaaS company
AddSearch didn’t just add AI features. It rebuilt its positioning, product sequencing, and go-to-market around a fundamental shift in how users find information. Here’s how that transformation played out.
InsightsGo-to-Market Hacks from SaaS Founders: How They Won Their First Customers
From founder-led sales to community-led growth, these saas.unbound stories show why staying close to customers is often the clearest path to traction.
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How to vet the company that wants to buy yours
A practical guide for SaaS founders evaluating acquirers in 2026, covering earnouts, AI strategy, layoffs, debt exposure, and buyer transparency before selling their business.
The Reddit Conversations You’re Not Part Of Are Costing You Customers
A SaaS founder asked for tool recommendations and got 47 comments naming three competitors, while the best-fit product founder missed the thread.
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AEO for Bootstrapped SaaS: What’s Actually Working in 2026
Everyone’s talking about Answer Engine Optimization. Almost nobody is doing it. At least not the founders who’d benefit most.
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Your MRR Schedule Will Make or Break Your Exit
Revenue is growing. Then an acquirer asks for your MRR schedule, and momentum, valuation, or both can slip.
The Top 100 AI Leaders list
The AI tools saas.group teams actually use, cross-checked with Subscribed.fyi expert reviews.
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AI-powered customer ops in practice: MCP vs APIs (and when each wins)
One SE turned a 1-7 day RFP process into 2 hours and cut debugging time to 20 minutes. Here’s the decision framework behind every tool choice.
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The 2026 macro signal: AI is shifting from “tool” to “embedded execution layer”
The founders pulling ahead in 2026 aren’t using better AI tools. They’re embedding them into workflows.