saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by . I’m your host Anna Nadeina, Head of Growth for In this episode #13, we are talking with Nicolas Saliba, the founder of Tryane Analytics (, a cross-channel analytics platform that helps internal communication professionals to be more efficient.

Nicolas talks about personalizing your customer communication for users and customers and why blasting the same message on different channels doesn’t work. He also shares his new approach that he uses for customer acquisitions. We also discuss the most critical moments of Tryane and how Nicolas and the team were able to overcome them to become stronger. We talk about the dynamics of the sales team that Nicolas finds best for his business and why he thinks there should be a clear differentiation between the people who find and nurture the leads and the “closers”.

Head of Growth,