saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by . I’m your host Anna Nadeina, Head of Growth for In this episode #22 we talk with Toni Perez, Co-Founder and CEO at Bloobirds ( – The #1 Salesforce app to make it multichannel and increase sales and service productivity. Now with AI.

Join us for a chat with Tony Perez, co-founder and CEO of Bloobirds and the SaaS Institute, as we unpack his journey from a tech-savvy entrepreneur to a sales maven. We dive into the creation of Bloobirds, a Salesforce app designed to optimize the sales process and discuss the crucial role of specificity in software development. We also explore the transformative role of AI in SaaS businesses. Toni shares his experience about the importance of specialization and consistency in sales, how to transition from product-led growth to implementing a sales motion, and the concept of selling superpowers over benefits.

Head of Growth,